XCLUZV is an existing Brazilian swimwear brand. When entering the U.S. market, it called for a new brand image to suit the market. XCLUZV’s holding company happens to be an international IT consultancy, so it is no surprise that technology is in XCLUZV’s DNA.
With the right combination of creative design, web technology, visual branding, and online marketing experience, GRIDNYC developed XCLUZV’s new website and online store. One of the requirements was to utilize HTML5 video and other web tech to deliver lively visuals without relying on Flash animation. The site went live under new.xcluzv.com in August 2012.
Home page: a JQ interactive menu on top of a 1000px X 560px sailboat video
