Dumplings and eggrolls are really basic Chinese food, but to market them to mainstream Americans and to Chinatown supermarkets are two totally different things. Water Lilies Food––based in Queens, New York City, is one of the largest packaged Chinese food manufacturers on the East Coast. GRIDNYC was retained to develop various product lines’ packaging and to strengthen their market position.

Samples shown here are a trade ad for a private-label food magazine and a high-priced “Emperor’s Taste” brand handmade dumpling packaging (focusing on Asian-American market).

Water Lilies trade ad

food packaging image

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