There are countless ways to describe WHAT IS A BRAND.
We like Monigle Associates’ words:
“A brand is a promise, a trustmark. It is a signal to consumers as to what they can expect in terms of quality, reliability, service and commitment. Brands instil confidence. They serve as a shortcut to decision making because as consumers are peppered with hundreds of competing and confusing messages, they will seek out the brands they know and trust.”
HOW ARE BRANDS BUILT?
Our design practice often agrees with the BrandAsset® Valuator (BAV) theory developed by the Young & Rubicam Group: The process of building brands, BAV demonstrates, is reflected through a progression of four primary measures (the four pillars): Differentiation, Relevance, Esteem, and Knowledge. These four pillars are consistently linked to a brand’s ability to deliver revenue and profit for its owner.
The following are some of our projects that are Brand and Identity focused.