Web Design

ICOI Asia Pacific Section website

ICOI AP Section’s website (icoi-ap.org) first went online in 2009. It was a pilot program to kick start section-wide office automation. Two years later, GRIDNYC was again taking the lead to develop version 2.0, which went into service in mid-2012. UI/UX and function upgrade v2.1 was completed in June 2013.

GRIDNYC built Version 2.0 from the ground up, with ambitious goals set for this diverse user environment: “Asia Pacific” themes, different languages, cultures, degrees of economic development, currency regulations, user habits… just to name a few.

This Asia-facing site’s “front-end” has six language versions (English, Traditional Chinese, Simplified Chinese, Japanese, Korean, and Vietnamese), each with independent content management capability for local office use.  The site unifies the institutional brand across different countries while at the same time allowing maximum content flexibility.

An administrative app “back-end” enables ICOI management with full control of country-specific events creation; three-levels credentialing program management and processing; and four types of membership, related fees, CE credit, status update, as well as payment bookkeeping and reporting.

Based on local office and user feedback, conditional validations were introduced into various process flow to safeguard operation accuracy.

The essence of the v2.0 upgrade—localized member access with centralized info/data management—not only standardized but also simplified local offices’ operations. Result: reduced operation cost and human error, increased brand strength and growth capacity.

ICOI AP section website

Initial conversion point: new member application data intake form. Localized with extra instructions and sample input to eliminate user confusion.
new member registration sample

Membership home section is a member-facing front-end, localized and managed by the country.
credential interface design


American Lifestyles Expo website

Hailed by the U.S. Consulate General in Shanghai as the only exhibit of its kind that actively promotes American products and services in China, the American Lifestyles Expo is a unique annual trade show which takes place in Hangzhou, China. This English website is sponsored by the Expo’s American organizer and is the major English language marketing device.

aml expo website

Margaret Chin’s 2009 multilingual campaign site

First, we congratulate Margaret on becoming the first Asian American Councilwoman in NYC history! (She was re-elected in 2013.)

District 1 (her district) is truly diverse, covering most of Lower Manhattan: Wall Street financial district, Battery Park, Tribeca, Lower East Side, Chinatown, Little Italy, SoHo, Greenwich Village… We were charged to build a website that was as simple/functional as possible and could fit well with audiences of all cultural backgrounds, educational levels, and income levels.

The site is in multiple language, has English, Spanish, and Chinese versions. Each version has its separate content management back-end.

Margaret Chin's campaign website

CoreTrakPro: the commercial real estate toolkit

CoreTrakPro is a knowledge base for the real estate industry. The site enables enrolled members to be able to access commercial real estate information as well as receive professional support.

CoreTrakPro website
Click above image to visit site

Renaissance EDC website

Renaissance Economic Development Corporation (REDC) is a certified Community Development Financial Institution by the U.S. Department of the Treasury. It provides low-interest small business loans and technical assistance services to entrepreneurs throughout New York City. We designed the site to enable REDC staff to maintain and update content on their own.

redc website home page