Asian Americans for Equality (AAFE) is one of the earliest Asian American civil rights group, or “activists” who, in 1974, protested the lack of minority hiring for the construction of the 44-story Confucius Plaza tower in NYC Chinatown. Through AAFE’s advocacy, the contractor eventually hired 24 minority workers.

2009 marked the 35th anniversary of that triumphant struggle. During the interim years, the organization has since grown to be one of the most important Asian immigrant advocacy groups in New York.

AAFE’s 35th Anniversary Journal was a special issue, containing highlights of the past three and a half decades. The cover was designed for simplicity but revealed the organization’s grassroots identity. It delivered multi-track messages relevant to its readers. GRIDNYC was honored to have the opportunity to design this journal. We salute AAFE’s 35-year endeavor!

aafe journal cover