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「新一桶金」絕佳商機在哪裡? 說來聽聽

在這裡我們詳細敘述一下造成商機的三元素:行動電話,本地搜索,社交媒體之因果關係:

(#1) 行動電話快速大眾化

  • 全球智能手機用戶在2014年將達到17.5億。
  • 2013年第1季度,全球網路總流量的24%來自智能手機和平板電腦,比2012同期增長78%。
  • 2013年第4季度北美網路總流量31%為移動設備(手機+平板)。
  • 75%美國人會把手機帶進洗手間。
  • 美國50%的手機購物者使用GPS/地圖功能,找尋可能的消費商家。44%會找尋他們一般日常消費商家的網站。
  • 美國手機優惠券的用戶,將從2010年的1230萬人上升至2014年的5300萬人。
  • 美國手機搜索餐館有90%的轉化率(就是去吃了),其中60%發生在一小時之內。
由此可看出,實際上是消費大眾正以驚人的速度在促動前所未見的消費過程變化。

(#2) 搜索引擎也在引入越來越多的本地搜索資料

在幾年前,網絡搜索引擎必需透過家裡或辦公室電腦瀏覽器網路IP來判斷段使用者位置,其距離誤差有數英里甚至更多,因此本地搜索結果是相當不準確的。

智能手機和平板電腦提供了精確的GPS地理定位技術,準確度可到數英尺以內,奠定了本地搜索的實用基礎。這兩年來智能手機與平板電腦以超快速度成長,大大提升了本地搜索的普及率。

而最重要的因素,就是大型網絡搜索引擎也認識到,有一個幾乎還沒有被開發的”本地搜索”市場,因為與一般的公司企業比較,有更多的本地中小商戶沒有在搜尋的結果出現或是資料不全。為了要使搜尋理想化,搜索引擎目前需要更多本地商戶的準確信息。

(#3) 網站+搜尋引擎優化是傳達商戶信息給搜尋引擎的直接管道

一般的商業網站都會對自己的商品與服務有充足的敘述,經由搜尋引擎優化,可以有效的傳達準確資料給搜尋引擎。搜尋引擎優化本身是一個專業技能,包括技術性與創意性部分,與網絡市場營銷息息相關,其最終目標是要使搜索結果名列前茅。

此外搜索引擎也會參考社交媒體上對商戶的評等,有幾顆星,有幾個贊,這都是影響搜索結果排列前後的因素。

*** 結論 ***

(#1) 已經發生–––是消費大眾的功勞。
($2) 正在發生–––搜尋引擎在大幅度的調整,主要是引入本地搜索資料與社交媒體上的信號。
(#3) 等待發生–––我們知道如何協助我們的客戶讓它發生。

我們特別針對紐約市、皇后區、法拉盛及周邊區域,推出「本地市場小型商業網站,手機版網站優化,與搜尋引擎優化服務––包括多語言族裔市場」。基於不同類型生意需求,我們提供包括英、中、韓語小型商業網站網頁設立(可外加),英、中、韓、西班牙語搜尋引擎優化服務 。讓您在各式各樣消費者一次又一次的搜索,甚至不同語言搜索,結果都名列前茅。

New Pot of Gold ad banner Queens NYC - Chinese

如果讀者有興趣對搜索引擎有最基本的認識,可參考本網站資源篇英語視頻: How Google search works… explained in 3 minutes

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Website for international conference in Tokyo

The International Congress of Oral Implantologists held its “World Congress” in Tokyo. It’s a three-day event with more than a thousand attendees from all over the world. This World Congress website aims to provide the optimum support on event info delivery — including a function for event organizer to make on-site, realtime announcements from a mobile device.

Aside from our design and website-building capabilities, our understanding of the Asia market added value to the development process. Language, culture, functional content, online technology, brand image, user experience… all were taken into consideration.

2014 ICOI World Congress website design

Case: Branding KEYNOTE

In mid-2013, we received an inquiry about our marketing experience on technology product. In response, we went into our archives and located a few examples. The product we dug up may appear outdated, but the branding strategy was a winner:

Client / product / market: Keydata International / “KEYNOTE” brand laptop computer / U.S. consumer, dealer, value-add reseller, and government (GSA) markets.

Service: GRIDNYC developed “KEYNOTE” product brand, packaging, and advertising from strategy to execution.

Formula: Strong product + truly professional service (more than 50% of their tech support team holds an EE or CS master’s degree) + competitive pricing = KEYNOTE’s growth strategy.

We built the “KEYNOTE” brand to reflect these qualities: From one of their ad headlines you can feel the brand’s confidence (below sample 1).

A little humor can drive the point too, the “YES, Keynote…” ad (sample 2) earned many smiles as well as orders!

Extra Mention: Stephen Chang’s advertising design for “Keynote 8560″ was selected and published in the Marketing textbook Consumer Behavior — Building Marketing Strategy (McGraw-Hill) as an example of effectively using Preference Strategy.

( From one of their ad headlines you can feel the brand’s confidence )
Keynote insert ad

( A little humor can drive the point too, this “YES, Keynote…” ad earned many smiles as well as orders )
yes keynote ad

Sample: website about Chinese health practices

GRIDNYC created Taichi-Zen-Healing.com to introduce traditional Chinese health practices. Target audience: baby boomers in English-speaking countries.

The site is powered by WordPress. Many additional functions are added such as Google Adsense control, SEO tool, tag cloud, CAPTCHA, donation, search/rating/review, traffic tracking… etc.

Contact us for a special demo.

Taichi-Zen-Healing website
Click above image to visit site