Non-Profit Organization

Encoded Messages? is a microsite that was designed to accompany an exhibition titled Encoded Messages: Reading African Art, by SMA African Art Museum in Tenafly, NJ.  The site development process was fun and delightful.

Robert J. Koenig, the director of the Museum wrote us:

“Thank you for your splendid work on the SMA web suite for our exhibition ‘Encoded Messages: Reading African Art’. We are very pleased with The instructors at Bergen Community College are incorporating aspects of the show into their courses of study. The web site, available to students on their mobile devices as well as on computers in the library, is a great asset to them in their study of African art…”

encoded message site home1


CAREA Journal

The Chinese American Real Estate Association (CAREA) organizes many events throughout the year. CAREA’s Journal is an important communication device that not only introduces the organization to trade professionals and consumers, but also collectively strengthens the “Identity” among its members.

CAREA journal cover

Renaissance EDC website

Renaissance Economic Development Corporation (REDC) is a certified Community Development Financial Institution by the U.S. Department of the Treasury. It provides low-interest small business loans and technical assistance services to entrepreneurs throughout New York City. We designed the site to enable REDC staff to maintain and update content on their own.

redc website home page

AAFE Journal

Asian Americans for Equality (AAFE) is one of the earliest Asian American civil rights group, or “activists” who, in 1974, protested the lack of minority hiring for the construction of the 44-story Confucius Plaza tower in NYC Chinatown. Through AAFE’s advocacy, the contractor eventually hired 24 minority workers.

2009 marked the 35th anniversary of that triumphant struggle. During the interim years, the organization has since grown to be one of the most important Asian immigrant advocacy groups in New York.

AAFE’s 35th Anniversary Journal was a special issue, containing highlights of the past three and a half decades. The cover was designed for simplicity but revealed the organization’s grassroots identity. It delivered multi-track messages relevant to its readers. GRIDNYC was honored to have the opportunity to design this journal. We salute AAFE’s 35-year endeavor!

aafe journal cover