WordPress Archives

We added “Business Local” Website + Online Marketing service in 2014 because the internet/user environment and the necessary tools are all maturing. For businesses focusing on local consumer market, NOW is the best time to take action.

Please see our approaches (#1 & 2 below) and our comprehensive development steps (#3) in detail:

1. Develop an Actionable Online Marketing Plan

Local search on mobile devices and PCs are opening up marketing opportunities that have never existed before. (That is, a “game changer”. See 2014 Local search survey by moz.com)
Regarding social media: “Social (media) has proved it’s not just another fad and has proven to be a long-term online marketing solution. Each day you wait, you are missing out on new ways to engage new and existing customers” – LocalVox
Various online marketing tools and services are out there. Pick the ones that best fit your business.
The best part about social media and local advertising: many of them are FREE, some are “pay-per-use”, and all can start small until you are ready to scale up to meet larger needs.

“Google Places” case examples. Now named “Google My Business”, it’s one of the free tools.

2. Use a Flexible Web Tool that Can Adapt to the Fast-Evolving Online World

Websites are the hub of many online activities. More and more online functions and controls––many of them marketing related––can be integrated into websites. WordPress, the open source web-building environment, is the leading example with such adaptability. (See infographics and the video below).
We started using WordPress since 2010 and we highly recommend it:

WordPress is the fastest growing web platform, already powering millions of websites worldwide, including many FORTUNE 500 companies’. It is here to stay!
Its Content Management System (CMS) is great for site owners to have direct content control.
WordPress has thousands of plugins to extend website functionality. As a result, site development is often faster, more flexible, and less costly than other methods.

A super-brief intro of WordPress, listen to what “websmart” people has to say about it!

3. We Will Build Your Website within this Context

Business owners know their products, services, customers, and promotion methods best; but very often, they do not know enough about how to make use of online market drivers.

GRIDNYC, with more than 12 years of website-building, online marketing, branding, and UX/UI design experience, is now offering a unique service to small businesses and entrepreneurs in the Metro NYC, Queens, and surrounding areas.

We will co-develop with you, a website structure to meet your business requirements.
We will develop an understanding of your marketing needs, ideas, and even your marketing “wish list”; brainstorm other possibilities with you and identify/evaluate online marketing components for your website.
We will assist you in registering your own domain, hosting, setting up email and other accounts, if necessary.
We will suggest marketing and branding oriented site content, text and visuals, if necessary.
We will build your website in stages and fine-tune the site, all while promoting efficiency in establishing your website.
We will guide you through the CMS (Content Management System) so you will be able to update your website and have direct control of the site content
We will guide you through SEO* (Search Engine Optimization) basics and teach you the marketing concept behind it.
*SEO involves high level marketing strategy and is fundamental to online marketing. It is beneficial for the business owner or the head of marketing to understand the basics.