• 52.5 million tablets (22.9 million iPad) shipped in 4Q 2012, increase of 75.3% over 2011 *
• Global tablet shipments on course to overtake PC in 2013 *
• 29% of USA adults now own tablet/eReader **
• iPad growth 3x iPhone initial growth and Android phone adoption is even faster – 6x iPhone **
• 1.3 billion smartphones in use worldwide by end of 2012 ***
Consumers (your customers!) are driving the market.
Shouldn’t you be where your customers are?
*IDC Worldwide Quarterly Tablet/PC Tracker, Jan 2013 **KPCB 2012 Internet Trends ***royal.pingdom.com Graphics reference: AppStudio
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Apple sold its 100 millionth iPad in October 2012, this translates to huge (mid- and high-income) user base worldwide. At present time, iPad3 is the highest resolution tablet. Apps running on iPad are fast, eye-pleasing, and copyright-safe. iPhone is similar only with smaller screen.
We utilize iPad (can do iPhone too!) as a state-of-the-art content delivery and presentation platform, taking full advantage of Apple’s worldwide “localized” distribution system, combine with our design, multicultural marketing, and tech expertise to create “new market reach” for our clients in many industries.
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ICOI (International Congress of Oral Implantologists) AP Section’s website icoi-ap.org first went online in 2009, it was a pilot program to kick start the section-wide office automation. Two years later, GRIDNYC was again taking the lead to develop version 2.0, which went into service in mid 2012.
Version 2.0 was built from ground up, with ambitious goals set for this diverse user environment: different language, culture, degrees of economic development, currency regulations, user habit…
The front-end has six language versions each with independent content management capability (for local office use). The site unified the institutional brand across different countries, at the same time allowing maximum content flexibility.
Member’s account area has more functions and services as well as more localized UI (user interface) than version one. A back-end administrative app enables ICOI management to have a clear overview of general activities, also can drill down to individual details. Event creation, credentialing processing, and reporting functions are also integrated into 2.0′s app.
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Founded by Stephen Chang, GRIDNYC is a New York City based marketing communications design firm specializing in digital media development for corporate branding, business promotion, and eCommerce.
Our East Asian (Chinese and Korean) background, cultural understanding, market experience and language capabilities are recognized as valuable assets by many of our clients. Together with our mainstream marketing expertise, we bring unique perspectives to our clients and have had a direct impact not just on their market images, but their bottom-line.
In conjunction with our Business Solutions Partners, we provide innovative, cost effective, and above all, results-oriented solutions to our clients in the trade and consumer markets as well as to government and nonprofit entities. GRIDNYC is a New York City certified MWBE since 2010.
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GRIDNYC 主持人 Stephen Chang 張啟聖先生畢業於台北中國文化大學工藝技術系，來美後取得堪薩斯大學視覺傳播碩士學位，主修企業形象之實用與管理，並於1995年在紐約大學進修數位化多媒體設計規劃與市場營銷。1999年至2001年出任 I-Rep Inc.國際電子商務公司之企業傳播總監，參與開發美國市場。在創立 GRIDNYC 前，張先生在彼時華爾街大戶 EF Hutton 之企業傳播部門及 PAMA 自動化營運諮詢公司之設計部門工作。
GRIDNYC 之客戶包括台商美國品牌 Keynote 筆計本電腦、Digiview 電腦顯示器、Micro Generation 主機、與 Water Lilies 冷凍食品等，由張先生主導的品牌策略與廣告創意，均取得巨大商業成就。其中一則 Keynote 筆計本電腦廣告被收入 McGraw-Hill 出版的大學教科書《消費者行為–建立市場營銷策略》 (Consumer Behavior — Building Marketing Strategy) 做為市場實用之成功範例。
GRIDNYC 提供美國市場運作諮詢，協助大小企業經由促銷傳播過程，同時增強品牌價值，達到擴展並佔有市場之目標。 近年中國經濟高速發展，GRIDNYC 亦參與中美間之商業交流。
左：2008 於杭州 “美國美麗生活展”，與美方組織策劃 GMAC 國際地產公司總裁 George Donohue。
右：2003 於北京與瑞典 Delphi Economics 金融投資集團總裁 Per Holmlund。
左：2004 與 Dawn Capital (美國) 總經理 Joseph Yu 於嵩山少林寺向釋永信方丈簡報美國有關現況。
右：2007 於紐約市 Gracie Mansion 與市長彭博合影。
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GRIDNYC GRID is a New York City based marketing communications design firm specializing in corporate image building, brand development, and business promotion -- in print and internet-based media.
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