A Local search and listings management solution

PowerListings’ technology lets you seamlessly update, sync, enhance and monitor your business listings across the web

GRIDNYC offers local business listing and management services as a Yext Certified Partner, including local list content management, guaranteed presence on more than 50+ sites, and review monitoring.

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Google’s Mobile-Friendly Test

While Google is still testing and fine-tuning its Local search page’s info structure and User Interface (UI), it is obvious that Google values “Mobile-friendly” as one of the major website attributes because it will offer a much better User Experience (UX) on mobile devices.

On a 11/18/2014 post by Google: A mobile-optimized site will get a “mobile-friendly” label on  mobile search results, “We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal” (source: Helping users find mobile-friendly pages)

To test if your website is “Mobile-friendly” by Google’s standard

Simply type your site’s URL in Google’s Mobile-Friendly Testing Tool, it will give you indication if the URL meets the requirement, it may even provide extra findings for you to address.

For example, below is a screenshot of our website homepage testing result:

google's mobile-friendly test tool screen

MOZ survey result: 2014 Local search factors

In 2013 Google released Local carousels and New Google Maps, in June 2014, released Google My Business, combined with the Pigeon algo update; these are all major factors changing the Local search landscape.

moz.com conducted an in-depth survey of industry experts and published The 2014 Local Search Ranking Factors result.

Below is a chart from that 9/15/2014 report which provides a summary:

MOZ-2014-local-report

Check your business citation: PowerListing’s diagnostic scan

 

Mobile goes Mainstream…

Take a look at the stats on mobile growth trend, and you’ll see why we should not ignore them:

  • Smartphone users worldwide will total 1.75 billion in 2014. (Source: emarketer.com, 2014)
  • 24% of total website traffic came from mobile devices in 1Q 2013—up 78% from 1Q 2012.
  • 75% of Americans bring their mobile phones to the bathroom. (Source: Digiday, 2013)
  • 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 24% search for a coupon to use at checkout. (Source: Nielsen, 2012)
  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53 million in 2014, driven by the rapid adoption of smartphones. (Source: eMarketer, 2013)
  • Mobile searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. (Source: xAd and Telemetrics, 2012)

Consumers ( your customers! ) are driving the market . . .
Shouldn’t you be where your customers are?

As online marketing specialist and web developer, we see unprecedented business opportunity especially for local merchants… see details in “Business Local” section.

mobile-device-growth-worldwide
Graph reference: AppStudio

GRIDNYC offers multilingual SEO service

For advanced SEO, GRIDNYC has teamed up with SEO specialist Pedro Ramirez. Together, we offer professional web development and full-range of online marketing services*.

Mr. Ramirez holds a degree in Computer Engineering from the University of Malaga (Spain), and an MBA from the University Alfonso X el Sabio of Madrid. He has worked in Europe in the IT industry. Currently based in New York City, he works as SEO and digital marketing consultant for companies such as d-hairemoval US, Granite Finances, American Entrepreneurship Today, Thabuca Wine Tours, and Alegra Psychology Spain.

*If you are targeting multi-language market, in Queens locally or nationally…
GRIDNYC can add Spanish, Chinese, and Korean elements (and many other extras!) into search engine optimization. Feel free to contact us for a demo.

d-hairemoval-sitePedro’s d-hairemoval SEO Case Example:
Pedro participated in the Search Engine Optimization of d-hairemoval US website in 2013. d-hairemoval belongs to a European beauty brand d-beautygroup which operates more than 120 stores worldwide. When they began their business in the U.S. (New York City and Miami), they didn’t have either a well ranked website on Search Engines or good Digital Marketing strategies, therefore their website had very little traffic.

After completing their new website with SEO implemented, the changes arrived quickly. Their old site ranked on the 21st page on Google. One week after the new site went live, it reached the 3rd page. After two more months it was ranking on the 1st page for one of the most searched keywords in New York City. Their team increased the daily and monthly traffic three-fold during the first three months and now they are receiving more than 20 times the traffic than in the beginning.

 

 

About GRIDNYC

Founded by Stephen Chang, GRIDNYC is a New York City based marketing communications design firm specializing in website development, internet marketing, visual branding, and eCommerce.

Our East Asian background, cultural understanding, market experience, and language capabilities are recognized as valuable assets by many of our clients. Together with our mainstream marketing expertise, we bring unique perspectives to our clients that have brought direct impact not just on their market images, but also on their bottom-line.

In conjunction with our Business Solutions Partners, we provide innovative, cost effective, and above all, results-oriented solutions to our clients in the trade and consumer markets as well as to government and nonprofit entities.