In mid-2013, we received an inquiry about our marketing experience on technology product. In response, we went into our archives and located a few examples. The product we dug up may appear outdated, but the branding strategy was a winner:
Client / product / market: Keydata International / “KEYNOTE” brand laptop computer / U.S. consumer, dealer, value-add reseller, and government (GSA) markets.
Service: GRIDNYC developed “KEYNOTE” product brand, packaging, and advertising from strategy to execution.
Formula: Strong product + truly professional service (more than 50% of their tech support team holds an EE or CS master’s degree) + competitive pricing = KEYNOTE’s growth strategy.
We built the “KEYNOTE” brand to reflect these qualities: From one of their ad headlines you can feel the brand’s confidence (below sample 1).
A little humor can drive the point too, the “YES, Keynote…” ad (sample 2) earned many smiles as well as orders!
Extra Mention: Stephen Chang’s advertising design for “Keynote 8560″ was selected and published in the Marketing textbook Consumer Behavior — Building Marketing Strategy (McGraw-Hill) as an example of effectively using Preference Strategy.
( From one of their ad headlines you can feel the brand’s confidence )
( A little humor can drive the point too, this “YES, Keynote…” ad earned many smiles as well as orders )
