Queens NY

本地商戶業主的「新一桶金」

行動電話 + 本地搜索 + 社交媒體

( Mobile Phone + Local Search + Social Media )

這三個生活科技的大眾化,正在美國造成消費者購買模式革命性的改變:

  • 越來越多的消費者用手機去尋找要購買的商品或服務。
  • 網絡搜尋引擎根據手機GPS(或電腦IP)所在地,確立優先搜索範圍,提供即時資訊給消費者。
  • 大城市裡同類型商業密集,商家網站indexed內容、SEO(搜尋引擎優化或網站優化)、Ranking程度、以及在社交媒體的評等,成為排列搜索結果前後的主要依據。

您的生意能在本地搜索出現嗎?

餐館、藥房、超市、加油站、修車廠、洗衣店… 等,因為服務內容非常類似,如果沒有其他特別信息,搜尋引擎從政府營業登記,各種郵件名單服務(mailing list service),加上社交媒體如Yelp, Foursquare… 等參考資訊,以距離遠近排列搜索結果,這是我們近年來親身體驗到的。

而會計師、律師、醫生診所、幼兒園、健身房、旅行社…等,以及許多本地服務專業公司,因為同業間可能存在相當大的差異,所以如何了解趨勢把握時機策略性的對應這場大改變,將會有深遠的影響。

我們在2014年推出「本地市場小型商業網站與搜尋引擎優化服務––包括多語言族裔市場*」,就是針對這個網上科技大眾化帶來的絕佳商機,在這裡我們把它叫做: 本地商戶業主的「新一桶金」。

*特別針對紐約市、皇后區、法拉盛及周邊區域。基於不同類型生意需求,我們提供包括英、中、韓語小型商業網站、網頁設立(可外加),手機版網站優化,英、中、韓、西班牙語搜尋引擎優化。讓您的網站在各式各樣消費者一次又一次的搜索,甚至不同語言搜索,結果都名列前茅。

更多詳情請見英語資訊: “Business Local“,歡迎直接與我們電話聯絡 917-957-9323 (中英文)。

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Queens waterfront condo for Asian buyers

Soundview Pointe, a waterfront gated community in Queens, New York City.

Working directly with the developer, Stephen Chang oversaw all Chinese and Korean language advertising (concept, design, copy direction) as well as media planning/placement and PR. Under Mr. Chang’s new marketing direction, the re-opening events brought in nearly double the traffic than events directed under the previous agency.

SVP brochure 1

SVP brochure2

SVP Chinese ad

About GRIDNYC

Founded by Stephen Chang, GRIDNYC is a New York City based marketing communications design firm specializing in website development, internet marketing, visual branding, and eCommerce.

Our East Asian background, cultural understanding, market experience, and language capabilities are recognized as valuable assets by many of our clients. Together with our mainstream marketing expertise, we bring unique perspectives to our clients that have brought direct impact not just on their market images, but also on their bottom-line.

In conjunction with our Business Solutions Partners, we provide innovative, cost effective, and above all, results-oriented solutions to our clients in the trade and consumer markets as well as to government and nonprofit entities.

CAREA Journal

The Chinese American Real Estate Association (CAREA) organizes many events throughout the year. CAREA’s Journal is an important communication device that not only introduces the organization to trade professionals and consumers, but also collectively strengthens the “Identity” among its members.

CAREA journal cover

Grand Pacific

Headquartered in New York City, Grand Pacific (GP) is the North American affiliate of Chailease Group, a financial service provider based in Taiwan. This Group, together with Chinatrust Commercial Bank, forms the largest financial service conglomerate in Taiwan.

In 1998, Stephen Chang was retained to develop Grand Pacific’s first U.S. market entry brochure, in which GP leveraged its Taiwan affiliation and financial strength, with an international business scope.

Nine years later in 2007, GRIDNYC was again retained to design a second marketing brochure. Already established in the U.S., this time GP focused on the national market with well defined product offerings and value propositions. The reference was no longer on Taiwan, but on its U.S. track record.

We developed both brochures from concept, copy, layout, design, to final artwork and printing. When the second brochure was delivered to GP’s office, the Senior VP in charge joked: “We have to live up to this brochure now!” It’s a complaint we are happy to hear.

Grand Pacific capability brochure