Dental What?
International Congress of Oral Implantologists (ICOI), the world’s largest dental implant organization, participated in the 2009 American Lifestyles Expo in Hangzhou, China. It was an institutional branding initiative: six ICOI member dentists traveled from abroad to inform and promote “Quality of Life” concepts to Chinese consumers, help them understand how implant technology could change their lives, and provide guidance on how to select their dentists and treatment systems.
GRIDNYC facilitated this endeavor from initial planning to the end of the Expo. We coordinated with various entities in the U.S. and China, both remotely as well as on location.
ICOI theme/event ID design:
