Dental What?

International Congress of Oral Implantologists (ICOI), the world’s largest dental implant organization, participated in the 2009 American Lifestyles Expo in Hangzhou, China. It was an institutional branding initiative: six ICOI member dentists traveled from abroad to inform and promote “Quality of Life” concepts to Chinese consumers, help them understand how implant technology could change their lives, and provide guidance on how to select their dentists and treatment systems.

GRIDNYC facilitated this endeavor from initial planning to the end of the Expo. We coordinated with various entities in the U.S. and China, both remotely as well as on location.



ICOI theme/event ID design:
event ID


American Lifestyles Expo website

Hailed by the U.S. Consulate General in Shanghai as the only exhibit of its kind that actively promotes American products and services in China, the American Lifestyles Expo is a unique annual trade show which takes place in Hangzhou, China. This English website is sponsored by the Expo’s American organizer and is the major English language marketing device.

aml expo website

Nanjing Technology City website

Nanjing International Technology City (in Nanjing, China) is still on the drawing board. The project is clearly international in scope.

Nanjing Tech City website
Click above image to visit site archive